LA MER by DEVICE

Client
La Mer
Director
Device
Services
Social Media Campaign
2D Animation
Illustration

Two souls collide for the first time, like the Atlantic meeting the Indian Ocean. Love at first sight is a transformative force that leads you on an exciting journey of endless possibilities.

La Mer celebrates love as a melting adventure for Chinese Valentine's Day, starting with a voyage from Cape Town where these two oceans converge.

Angela McKay's pictorial artwork defines the visual style of the entire campaign, spanning from the special edition packaging to the animation style frames. Under Device's direction, watercolor strokes seamlessly merge into fluid motion, capturing the essence of a timeless love story. Style-wise, we went for a realistic approach with the characters, birds, and environment, while keeping things flexible for smooth transitions between actions and scenes. And to deliver that exotic vibe, we played with a vibrant color palette that really grabs your attention.

Bringing Angela’s watercolor artwork to life through animation was no small feat. Challenging both technically, in terms of our tight production schedule, and in facing a difficult clean-up phase. How did we pull it off? By diving deep into research, we cracked the code to translate her analog style into a digital format. Plus, we had a seasoned team skilled not just in animation, but also in illustration, bringing extra sensitivity to both the art and its textures, as well as the movements of every element.

For the musical part, the client had a clear vision for the direction of the sound. We combined a meditative, relaxed tone with occasional changes in speed and volume. A mix of strings, keys, and other acoustic instruments was used to evoke feelings of adventure and love. 

PROJECT CREDITS
Client
La Mer
Agency
Resn
Produced by
BOL Creative Production House
Executive Producer
Ibran Trassierra
Head of Production
Victoria Ventura
Sr Producer
Alíz Romlaki
Production Coordinator
Mailén Gayoso
Directed by
Device
Director
Guille Comín
Art Direction
Eudald Salarich
Concept Art
David Feliu
Lead Animator
Daniel Duche, Guadalupe Vyleta
Lead Animator
Daniel Duche, Guadalupe Vyleta
Animators
Guadalupe Vyleta, Vir Fillol
Clean Up
Emilia Ferreyra, Rocco Brandimarte, Daniel Soms, Juli Culaciati
Compositing
Alberto Pozo
Music & FX
Facundo Capece

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BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics,  Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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