AWAY by GENÍS RIGOL

Client
Away
Director
Genís Rigol
Services
2D Animation
Illustration
Social Media Campaign

Is it possible to capture an indescribable experience?

We were certainly up for the challenge when it came to animating Soon in Tokyo’s project for luggage brand, Away. Inspired by some of the most intimate abstract feelings, each of these videos is a private visual voyage to 5 legendary places brought to life by the minds of Genís Rigol and Emma Roulette.

Atlantis
Avalon

By taking a comic style approach to the narrative and looking through various panoramic views of these ancient civilizations, we found smaller, more specific moments of action to occur within frames. As a result, each movement, feature, and detail connects back to the feeling of the present, as the full picture gives us this pivotal understanding of each world beyond words.

El Dorado

With the idea of representing travel as psychedelic journeys to far-out places, we decided to do something more meaningful with this concept than just the expected kaleidoscopic colors. Inspired by significant human sensations, we designed unique interpretations of these mysterious and sometimes magical spaces, which work to give the viewer the feeling, taste, and smell of their surroundings.

PROJECT CREDITS

Agency
Soon in Tokyo
Strategy and Creative Director
Angelo Palma
Copywriter
Angelo Palma
Art Director
Javi Donada, Oliver Campbell
Account Director
Nuria Guinovart, Van Martin
Production Manager
Sonia Figuera
Produced by
BOL Creative Production House
Produced by
BOL Creative Production House
Executive Producer
Marcello Buselli
Head of Production
Victoria Ventura
Directed by
Genís Rigol
Art Direction by
Emma Roulette
Illustration
Emma Roulette
Additional Illustration
Marc Torices, Gianluca Patti
Cel Animation
Juan Huarte, Giorgio Gore, Fernando Abaca, Melisa Farina, Hanxu Chen
Clean-Up
Daniel Soms, Núria Just, Gianluca Patti, Juan Huarte, Ester Dus, Javier Delestal
Compositing
Ester Dus, Giorgio Gore
Music & Sound Design
Facundo Capece