THE MAGIC OF FRIENDSHIP: KENZO X VERDY by BELIEVE

Client
Kenzo
Director
Verdy
Believe
Services
Social Media Campaign
3D
Characters
Branding

Step into the nostalgic world of Kenzo, where art, fashion, and a sprinkle of 3D magic come together. Inspired by the 90’s video games, bursting with energy and charm, the campaign features three delightful friends – directed by Believe under BOL’s creative direction.

Meet the players: Winky, the fearless tiger, Deezy, the divine flower, and Bimpy, the chill buddy. Together, they hop on an adventure from a classic video game, embodying the celebrated vision of Nigo, Kenzo’s creative director, and Japanese Artist Verdy; a toast to their powerhouse friendship.

Winky
Deezy
Bimpy

At the heart of this meaningful journey is a dazzling animation that takes us to their whimsical world. As the first snowflake falls, Winky the Tiger picks up the signal – it’s time to gather his friends and celebrate! The trio steps through the gates of Nigo & Verdy’s Japanese castle, soaring on flower-shaped Boke clouds and dashing through snowy gardens.

The campaign’s visual style is a full-on retro dream, dripping in vibrant colours and packed with the energy of the games that shaped a generation. This collaboration between Kenzo and Verdy is not just stylish, but deeply sentimental!

And how could it be a throwback without the right soundtrack? To enhance the experience, the main piece’s soundtrack was composed by Japanese artist Young Coco—another friend of Verdy—while the campaign’s sonic identity embraced nostalgic 16-bit sounds, immersing our audiences in a world where fashion meets classic video game influences.

PROJECT CREDITS
Client
Kenzo Paris
Agency
BOL Creative Production House
Directed by
Believe
Produced By
BOL Creative Production House
Creative Director
Guille Comin
Executive Producer
Marcello Buselli
Head Of Production
Victoria Ventura
Producer
Mailén Gayoso
Sound Design (Hero Video)
Young Coco
Sound Design
Smider Agency

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