LOUIS VUITTON: OCEAN BLVD by DEVICE

Client
Louis Vuitton
Director
Device
Services
Social Media Campaign
Illustration
Characters
2D Animation
Commercial

Immerse yourself in sun-soaked days, refreshing breezes, and gaze at the endless horizon of the sea – the essential ingredients for a perfect summer dreamscape. Step into the soul of Los Angeles, where the city’s iconic landscapes are reimagined through the lens of Louis Vuitton’s signature perfumes.

The BLVD fragrances are the result of an inspiring collaboration between contemporary multimedia artist Alex Israel and Master Perfumer Jacques Cavallier Belletrud. Together, they capture California’s distinctive moods through their evocative scents.

Pacific Chill
Afternoon Swim
On the Beach

The campaign, brought to life with artwork by Annie Choi, animation by Device, and produced by BOL, unfolds through five ethereal animations. Each piece creates a dreamlike atmosphere, highlighting California’s iconic landscapes with a carefully curated aesthetic.

Annie Choi’s surreal universe was the perfect match due to her ability to weave an ethereal atmosphere. Her visual storytelling and aesthetics mirror the emotions and sensations that a fragrance evokes. By adopting a style that is quite realistic yet incorporates elements of stylization and abstraction, we achieved a subtle and refined feel, setting the right tone for the campaign.

The music and sound design elevate the visual experience, amplifying the mood of each piece. The soundscape is meticulously synchronized with the visual transitions, layering in another dimension of enchantment and sophistication.

All these ingredients combine to create a uniquely magical journey – one that will leave you captivated and forever “California Dreamin'”.

PROJECT CREDITS
Client
Louis Vuitton
Creative Director of the Perfume Collection
Alex Israel
Perfume Designer
Jacques Cavallier
Agency
MA+ Group
Creative & Art Directior
Annie Choi
Producer
Archie Hollway
Produced by
BOL Creative Production House
Executive Producer
Marcello Buselli
Producer
Mailén Gayoso
Directed by
Device
Animation Direction
Ester Dus
Illustration
Eudald Salarich, Marc Stuart, Alba Cardona, Claudia Duran
Animatic
Aupa Studio
Cel Animation
Kuiper
Clean Up
Kuiper
Compositing
Ester Dus
Sound Design
Facundo Capece

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At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

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By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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