MAGNATI by DEVICE

Client
Magnati
Director
Device
Services
Motion
2D Animation
Characters
Social Media Campaign
Infographics

Magnati is a new payment method that is changing the way the Middle East and Africa shares money at every level.

With payment solutions and services for all industries, their technology stays true to their name by connecting not only magnates but companies, governments, and everyday users through the powerful pull of their platform.

To demonstrate its attractive draw, FutureBrand asked us to direct this project to visually illustrate that making payments with Magnati is – to put it simply – magnetic. From the organized chaos that defines the magnetic language at the start to more literal representations of the brand’s services and aspirational, community based approaches to the way we share money, we watch the geometric shapes, like a guide, transition us through the ever-progressing narrative, until we reach the crescendo: a cacophony of images that visually demonstrate everything that Magnati is capable of.

This idea is further developed through the ways in which we use the shapes: as simple geometric forms that interact together, as the building blocks of the scenes that characterize and drive the narrative, and as the catalyst for explaining abstract concepts.

PROJECT CREDITS
Agency
FutureBrand
Creative Direction
Paul Silcox & Ben Barton
Producer
Mathewson
Sript
FutureBrand
Produced by
BOL Creative Production House
Executive Producer
Marcello Buselli
Project Manager
Victòria Ventura
Directed by
Device
Director
Ibran Trassierra
Illustrator
Eudald Salarich
Storyboard
Ibran Trassierra & Eudald Salarich
Lead Animator
Albert Oriol
2D Animation
Albert Oriol & Edu Altarriba
Cel Animation
Giorgio Gore & Juan Huarte
Clean-Up
Eze Cruz, Giorgio Gore, Juan Huarte & Eudald Salarich
Edit & Compositing
Albert Oriol
Music & Sound Design
Facundo Capece

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AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

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By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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