GUTLIGHTENMENT by DEVICE

Client
Bayer
Director
Device
Services
Mixed Media
2D Animation
Live Action
Characters
Commercial

Energy BBDO brought us in to flip the script on traditional pharma advertising, creating a playful hybrid world of 2D animation and live action. Constipation isn’t just physical – it clogs up your vibe. So, we made a campaign that loosens everything up. The tone, the visuals, the mood.

Movement flows just like water – smooth and fluid, easing us through the emotional and physical shift from stuck to relieved. Our characters speak volumes without saying a word, brought to life through cel animation and sharp design choices. They’re expressive, grounded, and bursting with personality. And the world they live in? Real enough to believe, fun enough to want to stay.

MiraLAX Travel Beach
MiraLAX Side Effects
MiraLAX Familial Stress

The balance you feel after MiraLAX? We made sure you could see it. The visual style mirrors that harmony – clean lines, flat colours, a modern look with just the right dose of play. It’s stylised, but never silly.

MiraFIBER GoodFibes
MiraFAST Pool Party

Of course, no journey is complete without the perfect soundtrack. From the humour-infused notes of “Relaxative” to the high-energy rhythm of “Poo-phoria,” every custom track amplifies the emotional arc of the campaign.

With a bit (okay, a lot) of creative magic, we’re left with a refreshingly bold campaign that embraces humour, transforming “going” into a moment of pure Gutlightenment. Proof that even the most functional stories can be told with imagination, warmth, and a touch of fun.

PROJECT CREDITS
Client
Bayer US
Creative Agency
Energy BBDO
Production Agency
Oliver
Directed by
Device
Produced by
BOL Creative Production House
Director
Guille Comin
Live Action Director
Soleil Denault
Director of Photography - Canada Shooting
Antoine Ryan
Director of Photography - Barcelona Shooting
Neus Ollé
Production
Produced by
BOL Creative Production House
Executive Producer
Marcello Buselli
Head of Production
Victoria Ventura
Senior Producer
Alíz Romlaki
Line Producer
Mailén Gayoso
Direction
Directed by
Device
Assistant Director
Ago Carrera, Ester Dus
Art Director
Elda Broglio
Lead Illustrator
Eudald Salarich
Illustrator
Alba Cardona, Bitasi Santos, Nahuel Rollan, Martín Vinograd, Marc Stuart
Storyboard / Animatic
AUPA
Animation / Clean-up
Kuiper
3D Artist
Alexis Varga, Hugo Morais, Pablo Drut, Pablo Kerlleñevich
VFX Supervision / Composition / Post-Production
Metropolitana
Tech Supervisor
Raül Peix
Animation
Animation & Clean Up by
Kuiper
Animation / Clean Up
Laura Carranza
Line Production
Laura Carranza
Cel Animation & Clean Up
Pablo Emanuel Toulouse, Maria Eugenia Casal, Sol Petrazzini, Lourdes Tucuna, Paula Ramoa, Sonia Cortez, Diego Gobbo, Cintia Czeszcewik, Alejandro Briganti
Metropolitana Production
Marc Matons
Line Production
Violeta De Tomás
Color Grading
Dani Granado
Composition Lead
Ivan Iniesta, Nacho Cepero
VFX Artists
Lluïsa Cuchillo, Nacho Cepero, Ivan Iniesta
CGI 3D
Nico Roig
CGI Artist
Josep Duran
Canada Live Action Production by
Someplace Nice
Live Action Director
Soleil Denault
Director of Photography
Antoine Ryan
Executive Producer
Chilo Fletcher
Line Producer
Trudy Turner
Production Manager
Craig Watson
Production Coordinator
Dan Baston
Production Designer
Dominika Monicka
Prop Buyer
Karlyn Koeser
1st Assistant Director
Sarah Kravetz
2nd Assistant Director
Chavin Martel
1st AC A CAM
Jackson Yeung
VFX Supervisor
Peter Mcauley
Ronin OP
Luke Saagi
DIT
Johan Arthurs
VTR
Manny Rego
Coreographer
Apolonia Velasquez
Stills Photographer
Neil Watson
Gaffer
Ryan Hernandez
Key Grip
Nick Julian
Location Scout / Manager
Lance Creighton
On-Set Props
Kirk Biernaskie
Wardrobe Stylist
Nadia Pizzimenti
Wardrobe Asssitant
Shae Holt
Hair / MU
TBC Ronnie Tremblay
Script Supervisor
Sabrina Way
Storyboard Artist
Sacha Lefebvre
Casting Director
Jigsaw Casting
Catering & Craft Services
Aristocaters
Barcelona Live Action Production
BOL Creative Production House
Producer
Sara Rentería
1st AD
Silvia Martínez
3rd AD
Guly Brunner
Script
Ioneide Lima
Director of photography
Neus Ollé
1st AC
Ivi Koyck
2nd AC
Ingrid Montalban
DIT
Ignasi Millet
Key Grip
Luisky Vieites
Grip
Nestor Delseny
Gaffer
Edu Bonilla
Bestboy
Alberto Alvarez
Spark / Truck Driver
Alfred Prunes
Spark / Genny Driver
Jose Manuel Mata
Spark
Romà Cots
Spark Assistant
Laura Coderch
Stylist
Ángela Ibáñez
Stylist Assistant
Clàudia Roca
Make Up Artist
Andrea Trenado
Make Up Artist Assistant
Luciana Moreno
Wardrobe Truck
Gabriel Casas
Production Designer
Virginia Sancho
Prod Coordinator
Mariona Colomé
PA
Javier Renteria
Agency / Client's Runner
Lucia Palazzi
Prod Runner / PA
Leo Ruizz, Alexis Rosell, Sofia Acri
Unit Manager
Gerard Argemí
Location Manager
Edu Giménez
Nurse
Edwin Léon
Catering
Oscar Nogueras

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AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics,  Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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