SEAT ATECA by DEVICE

Client
Seat
Director
Device
Services
3D
Social Media Campaign

A snowboarding Yeti crosses your path?
A rushed T-Rex unexpectedly comes up on your left?
UFOs swoop down in the middle of the night to mess with your road visibility?

No matter how absurd it gets, the great folks at C14 approached Device to direct this campaign that proves that the Seat Ateca has always got you covered

In order to achieve a semi-real, semi-surreal aesthetic, we worked with Unreal Engine. As the goal was to create an ad that could be featured on social media, in particular Instagram Stories, our mission was to design the videos in such a way that the user could experience the progression of absurdity in a modular loop.

PROJECT CREDITS

Client
Seat
Agency
C1
Directed by
Device
Produced by
BOL Creative Production House
Head of Production
Victoria Ventura
Director
Ibran Trassierra
3D
Raül Peix
Compositing
Raül Peix
Direction Assistance
Pol Solà