YEAR OF THE DRAGON by DEVICE

Client
Oysho
Director
Device
Services
Social Media Campaign
2D Animation
Characters

Open your eyes, welcome to the Year of the Dragon, follow its lead, move along, and become one with it. Join Zheng on a dynamic and swift journey to start the year through sports that will make you feel the power and honor of the dragon.

We're excited to unveil our latest campaign for Oysho, this time honing in on a powerhouse market: China. In this venture, we’ve leveled up our sharp and robust style from the previous Oysho campaign, crafting something truly unique for this piece. Refining our color palette to red, gold, and beige, we’ve achieved a polished aesthetic that directs the spotlight on the true star – the sportswear.

PROJECT CREDITS

Client
Oysho
Produced by
BOL Creative Production House
Executive Producer
Marcello Buselli
Head of Production
Victoria Ventura
Production Assistant
Anna Aguilera
Directed by
Device
Director
Ester Dus
Creative Director
Pol Solà
Art Director
Eudald Salarich
Additional Illustration
Marc Stuart
Storyboard
Ester Dus
Animatic
Leo Campasso
Animation
Fernando Abaca, Bujor Stefanescu, Eze Cruz
Clean up
Daniel Soms, Juli Culaciati, Karla Cuba
Compositing
Ester Dus
Music, Sound Design and Mastering
Facundo Capece