CAT

LA MER by DEVICE

Client
La Mer
Director
Device
Services
Social Media Campaign
2D Animation
Illustration

Dues ànimes xoquen per primera vegada, com l'Atlàntic trobant-se amb l'oceà Índic. L'amor a primera vista és una força transformadora que et condueix a un viatge apassionant de possibilitats infinites.

La Mer celebra l'amor com una aventura de fusió pel Dia de Sant Valentí xinès, començant amb un viatge des de Ciutat del Cap, on convergeixen aquests dos oceans.

L'obra pictòrica d'Angela McKay defineix l'estil visual de tota la campanya, des de l'embalatge d'edició especial fins als fotogrames d'estil de l'animació. Sota la direcció de Device, les pinzellades d'aquarel·la es fusionen perfectament en un moviment fluid, capturant l'essència d'una història d'amor atemporal. Pel que fa a l'estil, vam optar per un enfocament realista amb els personatges, els ocells i l'entorn, mantenint la flexibilitat per a transicions suaus entre accions i escenes. I per transmetre aquesta atmosfera exòtica, vam jugar amb una paleta de colors vibrant que realment crida l'atenció.

Donar vida a l'obra d'aquarel·la de l'Angela mitjançant l'animació no va ser tasca fàcil. Va ser un repte tant a nivell tècnic, a causa del nostre ajustat calendari de producció, com per afrontar una difícil fase de neteja (clean-up). Com ho vam aconseguir? Aprofundint en la recerca, vam desxifrar el codi per traduir el seu estil analògic a un format digital. A més, comptàvem amb un equip experimentat, expert no només en animació, sinó també en il·lustració, aportant una sensibilitat extra tant a l'art i les seves textures com als moviments de cada element.

Per a la part musical, el client tenia una visió clara de la direcció del so. Vam combinar un to meditatiu i relaxat amb canvis ocasionals de velocitat i volum. Es va utilitzar una barreja de cordes, teclats i altres instruments acústics per evocar sentiments d'aventura i amor.

Crèdits del projecte
Client
La Mer
Agency
Resn
Produced by
BOL Creative Production House
Executive Producer
Ibran Trassierra
Head of Production
Victoria Ventura
Sr Producer
Alíz Romlaki
Production Coordinator
Mailén Gayoso
Directed by
Device
Director
Guille Comín
Art Direction
Eudald Salarich
Concept Art
David Feliu
Lead Animator
Daniel Duche, Guadalupe Vyleta
Lead Animator
Daniel Duche, Guadalupe Vyleta
Animators
Guadalupe Vyleta, Vir Fillol
Clean Up
Emilia Ferreyra, Rocco Brandimarte, Daniel Soms, Juli Culaciati
Compositing
Alberto Pozo
Music & FX
Facundo Capece

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AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

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