JUMPERS by DEVICE

Client
Jumpers
Director
Device
Services
Social Media Campaign
3D
Mixed Media
Live Action
Motion
Commercial

A controversial logo, 80’s design, and questionable online communication…there was really nothing else we could do but fall in love with Jumpers. A campaign from Fuego Camina Conmigo done in collaboration with Device.

In order to celebrate a brand that is really confident with being exactly who they are, this campaign calls itself out for being silly and cringey – by being the most silly and cringey. We embody this satirical style in our directorial vision to further highlight the creative concepts and narratives.

To create this heightened DIY design, we used a number of different techniques and tools including mock-up templates, Pixel Art, Word Art, stock images, online 2D/3D text generators, shooting footage at home on an iPhone and even warping corporate logos to complement the look and feel of the campaign.

PROJECT CREDITS

Client
Jumpers
Agency
Fuego Camina Conmigo
Creative Direction
Oriol Fernandez
Animation Production:
BOL Creative Production House
Executive Producer
Marcello Buselli
Head of Production
Victoria Ventura
Directed by
Device
Directors:
Pol Solà & Raül Peix
Cel Animation
Juan Huarte & Gianluca Patti
3D
Raül Peix
Compositing
Pol Solà
Music & Sound Design
Esteban Navarro & Raül Peix