JUMPERS by DEVICE

Client
Jumpers
Director
Device
Services
Social Media Campaign
3D
Mixed Media
Live Action
Motion
Commercial

A controversial logo, 80’s design, and questionable online communication…there was really nothing else we could do but fall in love with Jumpers. A campaign from Fuego Camina Conmigo done in collaboration with Device.

In order to celebrate a brand that is really confident with being exactly who they are, this campaign calls itself out for being silly and cringey – by being the most silly and cringey. We embody this satirical style in our directorial vision to further highlight the creative concepts and narratives.

To create this heightened DIY design, we used a number of different techniques and tools including mock-up templates, Pixel Art, Word Art, stock images, online 2D/3D text generators, shooting footage at home on an iPhone and even warping corporate logos to complement the look and feel of the campaign.

PROJECT CREDITS
Client
Jumpers
Agency
Fuego Camina Conmigo
Creative Direction
Oriol Fernandez
Animation Production:
BOL Creative Production House
Executive Producer:
Marcello Buselli
Head of Production:
Victoria Ventura
Directed by
Device
Directors:
Pol Solà & Raül Peix
Cel Animation:
Juan Huarte & Gianluca Patti
3D:
Raül Peix
Compositing:
Pol Solà
Music & Sound Design:
Esteban Navarro & Raül Peix

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At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

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By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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