OFFF SEVILLA 2024 by DEVICE

Client
OFFF SEVILLA
Director
Device
Services
Opening Title
2D Animation
Motion
Illustration
Passion Project

Every year, OFFF Sevilla gives artists a blank canvas, inviting artists to shape their vision. For the 2024 edition, we filled that space honouring the soul of Seville: Flamenco.

Not a literal take, but our own visual rhythm. We built a story that pulses with abstract geometries and emotion, drawing from an artistic expression form that’s as complex as it is captivating.

Telling a Flamenco story from the outside looking in? Tricky yet rewarding. It allowed us to explore an art form deeply tied to Seville, yet capable of transcending geographical borders and resonating across generations and cultures. So we listened. Watched. Learned. And then carefully crafted visuals and music, ensuring every detail served the story.

To bring it to life, we turned to geometry. Mudejar patterns, Feria posters, cityscapes reimagined in bold, minimalist forms. The palette? Rooted in the real - Seville’s sun, sky, trees, and shadows. Every hue, every shape, every frame had a job to do. Including the credits. Rather than weaving them into the city itself, we let a bulería take over - an energetic outro that stitched the whole piece together.

Soundwise, Flamenco led the way. The guitar was our guide, echoing through the Alcázar, across Triana, all the way to the final beat of the Soleá. Animation followed suit. The dancer moved first, then came the voice, the guitar, the percussion - each transition flowing into the next like a well-rehearsed compás.

Some projects stay with you. This one did. Not just because of the craft, but because of the conversations it sparked. And those conversations? They’re still going. We’ve shared more thoughts in a follow-up piece that digs deeper into the process, the feedback, and everything in between. If you're curious, head over to our blog to read more.

PROJECT CREDITS
Client
OFFF Festival
Directed by
Device
Produced by
BOL Creative Production House
Executive Producer
Ibran Trassierra
Creative Director
Guille Comin
Producer
Ariadna Pons
Directed by
Device
Director
Guille Comin & Pol Solà
Art Direction
Marc Stuart, Eudald Salarich
Illustration
Marc Stuart, Eudald Salarich, Pol Solà
Cel Animation
Dante Zaballa, Vir Fillol, Guadalupe Vyleta
Clean Up
Vir Fillol, Guadalupe Vyleta
2d Animation
Jaume Mestre, Edu Altarriba, Ester Dus, Erik Righetti
Music & Sound design
Aimar Molero
Voice
Laura Marchal
Guitar
Joan Mercadal
Jaleos
Jesús Campos

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AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics,  Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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