ENG

HELLOWORK: 2026 Campaign by DEVICE

Client
Hellowork
Director
Device
Services
3D
Characters
Commercial

Ashley, Michelle, and Eugene are finally thriving in stable careers. They have moved from job seekers to success stories, and naturally start recommending Hellowork to everyone around them.

A new season batch for Hellowork expands the series both visually and narratively through four new pieces, developed under a more cinematic language, made in collaboration with Social Club Paris and directed by Device.

Hellowork: Costume Party

It’s a clear narrative pivot based on proof through example: recruitment is no longer portrayed as a lonely or stressful process, but as a life stage that can be experienced with calm, fluidity, and efficiency. Humor remains at the heart of the saga, helping to defuse a subject often perceived as anxiety-inducing and bringing lightness to the experience.

We continue to evolve the visual style while preserving its core identity: a thick, rounded language designed to evoke a charming, handcrafted feel. The aesthetic blends soft forms and vibrant colors with a humorous, slightly exaggerated approach to character performance, all while remaining faithful to the continuity and integrity of each personality.

Hellowork: Pastry Shop

A key evolution in this season is light. For the first time, natural light becomes a defining narrative and visual tool across all films. Sunrise, sunset, full daylight… Light is always there, shaping how each moment feels. Even in night scenes, illumination is grounded in real sources, from window light to the stroboscopic lights of Costume Party. Every light source has intention. Lighting evolves into a structural element of the storytelling, moving away from flat illumination toward a more cinematic language.

This new batch also introduces a more integrated digital layer across devices. Each story features a different device carrying its own Hellowork UI: a laptop in the Train piece, a mobile in the Costume Party piece, and an iPad in the Pastry piece. 

In this edition, we also introduce the first true crossover within the Hellowork universe, with Michelle, Eugene, and Ashley finally sharing the same narrative space. In the Billboard piece, this establishes a connected world where characters can overlap, interact, and reappear across stories.

We have also placed a series of easter eggs referencing previous batches, such as callbacks from Season 2, further weaving the narrative layers together and reinforcing the sense of a living, continuous world. Can you find them all?

Project Credits

Agency
Socialclub Paris
Produced by
BOL Creative Production House
Executive Producer
Ibran Trassierra, Llibert Figueras
Head of Production
Victoria Ventura
Producer
Inga Arutyunyan, Inês Peres Mesquita
Directed by
Device
Creative Director
Guille Comín
Original Characters
Laura Sirvent
Art Direction
Marc Stuart
2D Designer
Eudald Salarich, Gastón Pacheco, Marc Stuart
3D Designer
Manon Sailly, Akira Dawson, Alejandro Gásquez
3D Animator
Rocket Frames
Line Producer
Isabella Gómez
CG Consultant
Raul Peix
Sound Design
Facundo Capece
Color Grading
Ana Gale