DESTINATION PRIMAVERA SOUND by DEVICE

Client
Primavera Sound
Director
Device
Services
Opening Title
2D Animation
Characters
Illustration

New PS festival destinations have just landed, along with some very special acts! On your marks, get set, 2022 edition of Primavera Sound here we come!

Having worked on some really fun projects in the past with Primavera Sound, we were super excited when they asked us to help out on their 2022 edition. The campaign includes 6 musical journeys, to announce their biggest festival year yet. Each video mapped to destination Primavera Sound, delivering new festival locations and musicians along the way, all linking back to their base here in Barcelona.

Destination: Santiago de Chile
Destination: Sao Paulo
Destination: Buenos Aires
Destination: O Porto

Influenced by retro video games perspectives and vintage greeting card aesthetics, we thoroughly studied each festival location, referencing noticeable hotspots where the festivals will be held, while keeping the vibrant essence of each city. We also took inspiration from album covers, stages, and music merchandise all to give a genuine pre-festival feel.

Destination: Los Angeles

On a closer look, you’ll find a number of animations all with an underpinning theme of music. May it be turning on the radio, playing vinyl on a rooftop, or playing the guitar in a waiting room these various tidbits of motion allow for the viewer to rewatch and rediscover something new every time.

The artworks have been used to encompass not only the announcement for the 6 festivals but also the overall identity including the website spots and main poster designs for each destination. We created every artwork with a texturized, bold graphical style whilst keeping a consistent form of design.

The full production equates to more than 3 minutes of animation spread over more than 50 scenes. Our team of Directors, animators, and illustrators collaboratively worked together building up each scene frame by frame using various 2D and 3D techniques.

PROJECT CREDITS
Production
BOL & We Are Vampiro
Head of Production
Victoria Ventura
Production Assistant
Ariadna Pons
Directed by
Device
Creative Director
Pol Solà
Director
Guille Comin, Giorgio Gore
Art Direction
Marc Stuart, Fago Studio
Illustration
Alba Prado, Eudald Salrich, Fago Studio, Marc Stuart, Nadia Moukrim, Nahuel Rollan, Raül Peix, Victoria Farelli
Cel Animation
Bujor Stefanescu, Eudald Salarich, Ezequiel Cruz, Fernando Abaca, Giorgio Gore, Guille Comín, Javi Vaquero, Kyrylo Novikov, Marc Esteban
Clean up
Axel Oil, Karla Cuba, Daniel Soms, Ezequiel Cruz, Josué Ducros, Luke Etcheverry, Kyrylo Novikov, Margarita Rojas, Oriol Rello
Typography
Juanra Pastor
Compositing
Edu Altarriba, Hugo Morais
Music:
John Talabot
Sound Design
Facundo Capece

Related Projects

Related Post from Artist

AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics,  Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

Legal

Users and liability
Browsing on, access to and use of the DEVICERS AUDIOVISUAL SL website confers user status on users, which means they accept, when browsing on the DEVICERS AUDIOVISUAL SL website, all terms and conditions of use set forth herein, which apply regardless of the legal regulations on matters that apply to each case.DEVICERS AUDIOVISUAL SL website provides a wide range of information, services and data. Users are responsible for the correct use of the website. This responsibility includes:– The veracity and legality of information provided by the user on the forms issued by DEVICERS AUDIOVISUAL SL to access particular content or services offered by the website.– The use of information, services and data offered by DEVICERS AUDIOVISUAL SL for actions that infringe these terms and conditions, the law, moral actions, good customs or public order, or that otherwise could infringe upon the rights of others or jeopardise the operation of the website itself.

Links policy and extension of liability
DEVICERS AUDIOVISUAL SL cannot be held liable for the content of websites that users can access through the links provided on its own website and states that under no circumstances will it examine or exercise any control over the content of other websites. Nor does it guarantee the technical availability, accuracy, reliability, validity or legality of websites that it does not own but which may be accessed through links on its own website. DEVICERS AUDIOVISUAL SL declares that it has taken all necessary measures to avoid any damages to users of its website that may arise from browsing on its website. Consequently, DEVICERS AUDIOVISUAL SL is not liable under any circumstances for any damages caused to the user through browsing on the Internet.

Modifications
DEVICERS AUDIOVISUAL SL reserves the right to make any changes it deems appropriate, without prior notice, to the content of the website. This refers both to the content of the website, the terms and conditions of use of the website and the general purchasing conditions. Such modifications may be made via the website, in any way legally admissible, and shall be enforceable during the time they are posted on the website, or until they are validly amended by subsequent modifications.

Intellectual property
DEVICERS AUDIOVISUAL SL by itself or as an assignee, is the owner of all intellectual and industrial property rights in their website, as well as for all elements contained in the same (but not limited to, images, sound, audio, video, software or texts; trademarks or logos, colour combinations, structure and design, selection of materials used, computer programs needed for its operation, access and use, etc. ), ownership of DEVICERS AUDIOVISUAL SL . Will, therefore, works protected as intellectual property of the Spanish legal system, benefitting both the applicable regulations and Spanish community in this field, such as the international treaties relating to the subject matter and signed by Spain.

All rights reserved. Under the provisions of articles 8 and 32.1, second paragraph, of the Intellectual Property Law, is expressly prohibited the reproduction, distribution and communication to the public, including its mode of making available, all or part of the contents of this web site for commercial purposes, in any medium and by any technical means, without the authorization of DEVICERS AUDIOVISUAL SL.The user undertakes to respect the rights of Intellectual and Industrial Property ownership of DEVICERS AUDIOVISUAL SL. You can view the elements of the portal and even print them, copy them and store them on your computer’s hard drive or any other physical support, as long as they are solely and exclusively for your personal and private use. The user shall refrain from deleting, altering, evading or manipulating any protection device or security system that was installed in the pages of DEVICERS AUDIOVISUAL SL.

Legal action, applicable law and jurisdiction
DEVICERS AUDIOVISUAL SL also reserves the right to file civil or criminal actions deemed appropriate for the misuse of its website and content thereof, or for the breach of these terms and conditions.The relationship between the user and the service provider shall be regulated by existing Spanish laws and the law courts of SPAIN. In the event of any dispute that may arise both parties shall submit their claims to arbitration panels or to an ordinary court of law, complying with regulations on jurisdiction and competence. The official registered address of DEVICERS AUDIOVISUAL SL is in BARCELONA, Spain.

Privacy Policy

In accordance with the regulations of the current legislation of Personal Data Protection, we hereby inform you that your data will be incorporated into the processing system owned by DEVICERS AUDIOVISUAL SL with CIF B66436569 and registered office at C / LLULL 47 SOBRE ATICO PTA 7, BARCELONA with the purpose of answering any questions and sending you related information that may be of your interest. In compliance with current regulations, DEVICERS AUDIOVISUAL SL informs that the data will be kept for the necessary period in order to fulfil the aforementioned conditions.

Unless otherwise, we understand that your data has not been modified, that you agree to notify us of any variation and that we have your consent to use them for the purposes mentioned.

DEVICERS AUDIOVISUAL SL informs that it will proceed to treat the data in a lawful, loyal, transparent, suitable, relevant, limited, and accurate manner. That is why DEVICERS AUDIOVISUAL SL undertakes to take all reasonable measures so that these are suppressed or rectified without delay when they become inaccurate.

In accordance with the rights conferred on you by the current legislation on Personal Data Protection, you may exercise the rights of access, rectification, limitation of processing, deletion, portability and opposition by sending your request to the postal address indicated above or by writing an email to the following email address hello@bolprod.com.

In turn, we inform you that you can contact the Data Protection Delegate of DEVICERS AUDIOVISUAL SL, by writing to the email address hello@bolprod.com or by telephone +34 93 250 60 67.

You can contact the Control Authority to submit the claim that you consider appropriate. By sending the data collection form you accept the privacy policy of DEVICERS AUDIOVISUAL SL.