A Festive World You Can Almost Touch

We led the creative direction from concept to final frame, building a visual language that feels both precise and playful. The brief was about keeping Oysho’s performance story front and centre, told through something tactile and human. BOL set the direction. Everything you see is needle-felted wool: characters, slopes, lodge - down to the “Happy Holidays” title card! That softness sits in deliberate contrast with the technicality of the garments, turning ski gear into something you can almost feel through the screen. Warm, sharp in detail, and built to move.

The skiers are built strong, expressive and designed intentionally to showcase Oysho’s ski pieces in action. Each miniature outfit is crafted by hand, replicating real garments at scale, from stitching to colour blocking, so product fidelity stays sharp in every frame.

The “no-makeup makeup” styling stays true to the brand universe: clean and fresh, with an effortless everyday aesthetic. It’s a ‘soft’ (snowy) spot, about women who move, play and own the mountain on their own terms!

Sports-film Energy, Crafted For Socials

The camera language borrows from sports films: POV shots that put you on the skis, super-zooms that catch a gesture in a second, and cuts designed to grab attention in a social feed. Those dynamic beats alternate with close-ups where the tiny details fill the frame with intricate craftsmanship.

Production

For a one-month schedule, we pushed the animation ambitiously - prioritising rhythm, physicality and a sense of speed, and building in layers of complexity well beyond the initial brief.

Storyboard and character development ran in parallel. A boardomatic let us stress-test timing, gags and action beats early, ensuring the story held up before any sets were built. In pre-production, working with physical samples, textures, and finishes helped us lock decisions quickly and avoid unnecessary iteration.

From there, the work moved into character builds, set and lighting design, then frame-by-frame animation shaped for dynamism with an organic, slightly imperfect touch, letting the felt breathe on screen. Postproduction and finishing were crafted specifically for social formats, with looping baked into the cut.

Every woman has her own way of experiencing the mountain. Oysho is there for all of them!