META BUSINESS & META FESTIVAL by DEVICE

Client
Meta
Director
Device
Services
Illustration
Mixed Media
2D Animation
Social Media Campaign
Meta Business

Our journey with Meta began with a clear mission: to craft a distinct illustration style system that would set the tone for the brand’s visual identity, both for today and the future. This style guide became the cornerstone of Meta’s visual language, emphasizing the human element and authentic connection, approached with warmth and inclusivity.

For this project we put flexibility at the center, creating 40 modular, 3-second videos with interchangeable backgrounds and text. A flexible approach that allowed seamless customization across languages, regions, and contexts. In just a few days, we delivered over 2,000 video executions, providing an efficient, agile solution.

The visual style is vibrant and warm, enriched with textures through gradients, shadows, and a cohesive color palette. Diverse, relatable characters connect with a global audience, reflecting Meta’s commitment to inclusivity and adaptability. The modular structure ensures effortless customization, making the content resonate across regions and channels. The result? A design system that feels as dynamic as the people it represents.

Meta Festival

Building on this foundation, we brought the Meta Festival to life through a mixed-media project that combined live-action footage with dynamic illustrations. This creative fusion highlights how AI can supercharge imagination, accelerate creativity, and create new opportunities to connect with diverse audiences. By positioning Meta as a trusted partner for both businesses and creators, We brought their vision, "Amp up with AI," to life, helping unlock potential in ways that are both relatable and truly inspiring.

This second campaign took a more creative direction, positioning Meta as a true creative ally. The focus was on demonstrating how Meta's AI unlocks the full potential of both individuals and businesses. By showcasing the “5 As of AI”—Amplify, Accelerate, Activate, Access, and Authenticity — we emphasized how AI can elevate creativity, engage new audiences, and foster genuine connections with creators. The core message, “Amplify with AI,” encouraged businesses to harness Meta’s tools to ignite their creativity, as we introduced a new world of possibilities at Meta Festival.

These campaigns exemplified Meta's versatility, whether helping businesses grow or inspiring creators to reach new heights through AI. Both sought to bring a human, accessible touch to the ever-evolving tech world, proving that creativity and innovation can thrive when fueled by the right partner.

PROJECT CREDITS
Client
Meta
Produced by
BOL Creative Production House
Head of Production
Victoria Ventura
Producer
Victoria Ventura, Mailén Gayoso
Creative Director
Guille Comin
Directed by
Device
Music & Sound Design
Facundo Capece
Project Meta Business
Agency
Analog Folk
Directors
Pol Solà, Guille Comín
Art Direction
Marc Stuart, Eudald Salarich, Nora Studio
Illustration
Marc Stuart, Eudald Salarich, Gianluca Patti, Bianca Sangalli Moretti, Marco De Masi, Bitasi Santos
Animation
Aleksander Saharovsky, Federico Piccirillo, Jose Lorenzo, Edu Altarriba, Erik Righetti, Albert Oriol, Alberto Pozo, Vir Fillol, Guadalupe Vyleta, Sebastian Baptista
Motion Design
Aleksander Saharovsky
Project Meta Festival
Agency
BOL Creative Production House
Director
Marc Stuart
Art Direction
Hugo Morais, Diego Ferrero, Leandro Vargas, Vir Fillol, Daniel Soms, Jaume Mestre
Illustration
Marc Stuart, Eudald Salarich, Bitasi Santos
Animation
Hugo Morais, Diego Ferrero, Leandro Vargas, Vir Fillol, Daniel Soms, Jaume Mestre
Clean Up
Daniel Soms, Emilia Ferreyra, Vir Fillol, Ester Dus
Compositing
Hugo Morais

Related Post from Artist

AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics,  Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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