Barraquer: Our Mission, Your Vision | BOL

OUR MISSION, YOUR VISION by DEVICE

Client

Barraquer

Director

Device

Services

Illustration

2D Animation

Characters

Social Media Campaign

Embark on an odyssey through uncharted territory, where the meticulous explorations of two scientists scrutinize every detail of this unknown planet.

In this desolate world, bathed in ethereal whitish tones and marked by an evolution from arid terrains to more humid landscapes, the scientists advance in their mission with profound dedication. Methodically examining soil samples, analysing parasitic organisms, collecting water samples, and tirelessly exploring the mysteries under the vast open sky throughout the course of a day, each frame becomes a spectacle from another world.

Introducing “Our Mission, Your Vision,” a cinematic approach to advertising, a piece crafted in collaboration with the agency Usted for Barraquer, a prominent ophthalmological clinic. This short film is a fusion of narrative prowess, cineqmatic subtlety, and an aesthetic inspired by the iconic style of French science fiction comic art. Venturing into the intricacies of cinematography, the campaign unfolds with meticulously crafted shots that capture the very essence of Barraquer’s clinic. The narrative and art direction resonate with the charm of French science fiction comics, creating a unique and immersive experience. With precision, the film reveals the intricacies of the ophthalmological clinic, transforming an advertisement into a visual masterpiece.

As the narrative crescendos, there is a captivating twist. A revelation of cosmic proportions emerges: a colossal eye, a geological marvel reflecting the complexities of a giant iris. Revealing that the planet they have been exploring all along is, in fact, the eye itself.

PROJECT CREDITS

Agency

Usted

Original Idea & Script

Usted

Produced by

BOL Creative Production House

Directed by

Device

Directors

Raul Peix, Pol Sola

Executive Producer

Pierre Gobin

Head Of Production

Victoria Ventura

Producer

Ariadna Pons

Storyboard and Animatic

David Feliu

Art Director and Illustration

Marc Stuart

Character Animation

Kiosko Studio

Additional Cel Animation

Kyr Novikov

Compositing

Ester Dus

Music and Sound Design

Facundo Capece

AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency. At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics, Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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DEVICERS AUDIOVISUAL SL also reserves the right to file civil or criminal actions deemed appropriate for the misuse of its website and content thereof, or for the breach of these terms and conditions.The relationship between the user and the service provider shall be regulated by existing Spanish laws and the law courts of SPAIN. In the event of any dispute that may arise both parties shall submit their claims to arbitration panels or to an ordinary court of law, complying with regulations on jurisdiction and competence. The official registered address of DEVICERS AUDIOVISUAL SL is in BARCELONA, Spain.

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Unless otherwise, we understand that your data has not been modified, that you agree to notify us of any variation and that we have your consent to use them for the purposes mentioned.

DEVICERS AUDIOVISUAL SL informs that it will proceed to treat the data in a lawful, loyal, transparent, suitable, relevant, limited, and accurate manner. That is why DEVICERS AUDIOVISUAL SL undertakes to take all reasonable measures so that these are suppressed or rectified without delay when they become inaccurate.

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In turn, we inform you that you can contact the Data Protection Delegate of DEVICERS AUDIOVISUAL SL, by writing to the email address hello@bolprod.com or by telephone +34 93 250 60 67.

You can contact the Control Authority to submit the claim that you consider appropriate. By sending the data collection form you accept the privacy policy of DEVICERS AUDIOVISUAL SL.