CAT

LOUIS VUITTON: OCEAN BLVD by DEVICE

Client
Louis Vuitton
Director
Device
Services
Social Media Campaign
Illustration
Characters
2D Animation
Commercial

Submergeix-te en dies plens de sol, brises refrescants i la mirada perduda en l'horitzó infinit del mar: els ingredients essencials per a un paisatge oníric d'estiu perfecte. Endinsa't en l'ànima de Los Angeles, on els paisatges icònics de la ciutat es reinventen a través de la mirada dels perfums característics de Louis Vuitton.

Els perfums BLVD són el resultat d'una col·laboració inspiradora entre l'artista multimèdia contemporani Alex Israel i el Mestre Perfumista Jacques Cavallier Belletrud. Junts, capturen els estats d'ànim característics de Califòrnia a través de les seves fragàncies evocadores.

Pacific Chill
Afternoon Swim
On the Beach

La campanya, feta realitat amb les il·lustracions d'Annie Choi, l'animació de Device i la producció de BOL, es desenvolupa a través de cinc animacions etèries. Cada peça crea una atmosfera onírica, destacant els paisatges icònics de Califòrnia amb una estètica curosament seleccionada.

L'univers surrealista d'Annie Choi era la combinació perfecta gràcies a la seva capacitat de teixir una atmosfera etèria. La seva narrativa visual i estètica reflecteixen les emocions i sensacions que evoca un perfum. Adoptant un estil força realista però amb elements d'estilització i abstracció, vam aconseguir una sensació subtil i refinada, marcant el to adequat per a la campanya.

La música i el disseny de so eleven l'experiència visual, amplificant l'atmosfera de cada peça. El paisatge sonor està sincronitzat de manera meticulosa amb les transicions visuals, afegint una altra dimensió d'encant i sofisticació.

Tots aquests ingredients es combinen per crear un viatge únicament màgic, un que et deixarà captivat i per sempre somiant amb Califòrnia.

Crèdits del projecte
Client
Louis Vuitton
Creative Director of the Perfume Collection
Alex Israel
Perfume Designer
Jacques Cavallier
Agency
MA+ Group
Creative & Art Directior
Annie Choi
Producer
Archie Hollway
Produced by
BOL Creative Production House
Executive Producer
Marcello Buselli
Producer
Mailén Gayoso
Directed by
Device
Animation Direction
Ester Dus
Illustration
Eudald Salarich, Marc Stuart, Alba Cardona, Claudia Duran
Animatic
Aupa Studio
Cel Animation
Kuiper
Clean Up
Kuiper
Compositing
Ester Dus
Sound Design
Facundo Capece

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At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

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By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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