CAT

DESTINATION PRIMAVERA SOUND by DEVICE

Client
Primavera Sound
Director
Device
Services
Opening Title
2D Animation
Characters
Illustration

Acaben d'aterrar noves destinacions del festival PS, juntament amb actuacions molt especials! Preparats, llestos... cap a l'edició del 2022 del Primavera Sound!

Havent treballat en projectes molt divertits en el passat amb Primavera Sound, ens va fer molta il·lusió quan ens van demanar que col·laboréssim en la seva edició de 2022. La campanya inclou 6 viatges musicals per anunciar el seu any de festivals més gran fins ara. Cada vídeo traça una ruta cap a una destinació del Primavera Sound, descobrint noves ubicacions del festival i músics pel camí, tots ells connectant de nou amb la seva base aquí a Barcelona.

Destination: Santiago de Chile
Destination: Sao Paulo
Destination: Buenos Aires
Destination: O Porto

Influenciats per les perspectives dels videojocs retro i l'estètica de les targetes de felicitació vintage, vam estudiar a fons cada ubicació del festival, fent referència als llocs d'interès destacats on se celebraran els festivals, tot mantenint l'essència vibrant de cada ciutat. També ens vam inspirar en portades de discos, escenaris i marxandatge musical, tot per donar una autèntica sensació prèvia al festival.

Destination: Los Angeles

Si us hi fixeu bé, trobareu diverses animacions, totes amb la música com a tema de fons. Ja sigui encendre la ràdio, posar un vinil en un terrat o tocar la guitarra en una sala d'espera, aquests petits detalls en moviment permeten a l'espectador tornar a veure-ho i descobrir alguna cosa nova cada vegada.

Les il·lustracions s'han utilitzat per englobar no només l'anunci dels 6 festivals, sinó també la identitat global, incloent-hi els espais web i els dissenys dels cartells principals de cada destinació. Vam crear cada il·lustració amb un estil gràfic texturitzat i atrevit, tot mantenint un disseny coherent.

La producció completa equival a més de 3 minuts d'animació repartits en més de 50 escenes. El nostre equip de directors, animadors i il·lustradors va treballar col·laborativament construint cada escena fotograma a fotograma utilitzant diverses tècniques 2D i 3D

Crèdits del projecte
Production
BOL & We Are Vampiro
Head of Production
Victoria Ventura
Production Assistant
Ariadna Pons
Directed by
Device
Creative Director
Pol Solà
Director
Guille Comin, Giorgio Gore
Art Direction
Marc Stuart, Fago Studio
Illustration
Alba Prado, Eudald Salrich, Fago Studio, Marc Stuart, Nadia Moukrim, Nahuel Rollan, Raül Peix, Victoria Farelli
Cel Animation
Bujor Stefanescu, Eudald Salarich, Ezequiel Cruz, Fernando Abaca, Giorgio Gore, Guille Comín, Javi Vaquero, Kyrylo Novikov, Marc Esteban
Clean up
Axel Oil, Karla Cuba, Daniel Soms, Ezequiel Cruz, Josué Ducros, Luke Etcheverry, Kyrylo Novikov, Margarita Rojas, Oriol Rello
Typography
Juanra Pastor
Compositing
Edu Altarriba, Hugo Morais
Music:
John Talabot
Sound Design
Facundo Capece

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