PRIMAVERA SOUND LINE APP by ALL IN PIXEL

Client
Primavera Sound
Director
All In Pixel
Services
Characters
2D Animation
Pixel Art
Social Media Campaign
Opening Titles

Warren has lost his girl and all his music tapes, and just a true music lover could help him to get them back.

What would this adventurous get in exchange? The festival’s line up revealed during this funny adventure through its different levels. Not bad, uh? More than 140k users all over the world helped Warren in his mission and got to know if their favorite band was going to play at the festival.

PROJECT CREDITS
Agency
Snoop
Production Company
Igloo Films
Director
All In Pixel
Design
All In Pixel & Toni Sala
Animation
All In Pixel
Music & Sound Design
All In Pixel
Original Music
OMD "Enola Gay"

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AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics,  Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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DEVICERS AUDIOVISUAL SL also reserves the right to file civil or criminal actions deemed appropriate for the misuse of its website and content thereof, or for the breach of these terms and conditions.The relationship between the user and the service provider shall be regulated by existing Spanish laws and the law courts of SPAIN. In the event of any dispute that may arise both parties shall submit their claims to arbitration panels or to an ordinary court of law, complying with regulations on jurisdiction and competence. The official registered address of DEVICERS AUDIOVISUAL SL is in BARCELONA, Spain.

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Unless otherwise, we understand that your data has not been modified, that you agree to notify us of any variation and that we have your consent to use them for the purposes mentioned.

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In turn, we inform you that you can contact the Data Protection Delegate of DEVICERS AUDIOVISUAL SL, by writing to the email address hello@bolprod.com or by telephone +34 93 250 60 67.

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