Decathlon | BOL

LA DESESCALADA DEL DEPORTE by DECATHLON

Client

Decathlon

Director

All in Pixel

Services

Social Media Campaign

2D Animation

Pixel Art

Characters

Illustration

Either if you’re biker, a surfer, a mountain climber, a volleyballer or a gym enthusiast, you will all have your own time to go out and do your favourite sports again, free as birds!

You just need to wait for the right phase. The Covid-19 pandemic forced all of us to lockdown in order to avoid spreading the virus. &Rosás Agency approached us to co-create an animated series of pixel-art videos for the sports giant Decathlon.

The campaign consisted in communicating which sport was allowed in every phase of the lockdown’s downscale. Inspired by the popular California Games’ vacation-mood, and also hinting at the start of the Spanish summer season coinciding with the end of lockdown, we updated the video-game’s iconic style and came up with this colourful, casual, laid-back look and feel to portray such diverse sporty scenes.

Aiming to mirror society, we worked a fully heterogeneous depiction of the characters along with a different background content and colour palette for each scene. We used a slightly cartoon pixel-animation to give the characters a more singular and unique personality.

PROJECT CREDITS

Agency

&Rosas

Produced by

BOL Creative Production House

Executive Producer

Marcello Buselli

Producer

Victoria Ventura

Directed by

All In Pixel

Creative Direction:

Pol Solà & Raül Peix

Art Direction:

Pol Solà & Raül Peix

Illustration:

Raül Peix & Toni Sala

Cel Animation:

Luke Etxeverry, Eudald Salarich, Toni Sala & Gianluca Patti

2D Animation:

Raül Peix & Pol Solà

Edit:

Pol Solà

Music & Sound Design:

Raül Peix

AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency. At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics, Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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