NIKE SB X VERDY by BELIEVE

Client
Nike
Director
Believe
Services
Social Media Campaign
3D
Mixed Media
Live Action

Everyone is unboxing their new VERDY × Nike SB Dunk Low “Visty”… except Ishod. His box? Just a message: “Just Do It.” And that's when things get weird! 

Visty’s spirit takes over, hijacking Ishod’s SB Air Max and kicking off a day full of surprises. From the skatepark to a photo shoot—and even a quick donut run—Visty pops up everywhere. Just when Ishod thinks the chaos is over, he notices something odd in his mailbox. As he steps closer… BOOM. He’s pulled into another reality. Was any of it real?

The Nike SB Dunk Low “Visty” campaign is a full-on celebration of Japanese artist Verdy’s iconic character, seamlessly blending with skate culture. This latest chapter in the Verdy x Nike collab also marks our first creative project with Believe Studio. Visually, this campaign is a love letter to 90s skate videos—think MTV, VHS, and that raw, unfiltered vibe. It’s got that DIY energy as if Ishod and his crew just grabbed a handheld cam and hit the streets - capturing every laughter and moment. With cameos from legends like Paul Rodriguez, Yuto Horigome, and Eric Koston, this is a skate culture moment you won’t want to miss.

Lace-up and roll out. When Visty’s around, nothing stays normal for long.

PROJECT CREDITS
Client
Nike SB
Artist
Verdy
Animation Direction
Believe TV
Produced by
BOL Creative Production House
Director
Guille Comin
VFX Director
Raül Peix
Executive Producer
Ibran Trassierra
HOP
Victoria Ventura
Production Coordinator
Mailén Gayoso
Animation / VFX / Compositing
Believe TV
Creative Director
Paulo Calle
Director / DP
Tommy Nowels
Producer
Siya Bahal
Starring
Ishod Wair
Featuring
Yuto Horigome, Eric Koston, Robert Lance, Yosef Ratleff, Shane Oneill, Paul Rodríguez, Lee Spielman, Dashwan Jordan, Davonté Jolly, Robert Neal , Anwar Carrots , Stella Blue, Lalo
DP
Max Junk
2nd Unit DP
Sergey Nikitenko
Production Designer
Henri Orion Heideman
VFX Supervisors
Ben Kadie, Mario Stipinovich
1 st AC
Tim Le, Kevin Ulibarri
Gaffer
Zied Jendoubi, Roman Dosumov
Key Grip
William Greenberg
Swing
Samuel Mendoza
Art Assistant
Mason
Photographer
Zamar Velez
Stills Lighting Director
Lance Williams
Editor and Sound Design
Yago Hunt-Laudi
Colorist
Yago Hunt-Laudi
Project Manager
Izzy Alvarado
Production Coordinator
Diego Lopez de Anda
Production Support
Lailah Villarreal
Music
Ryan Demma
Sound Supervisor
Stu Chacon

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