The narrative was based on a mystery solving structure: our three main characters go through a magical journey into a parallel universe, trying to solve the mystery of their football rivals’ disappearance. The key elements connecting the two worlds? The three Real Madrid jerseys, each of them representing the past, the present and the future. We see them hanging in the magical Barbershop, the chosen place to act as a portal between the two universes, as this ordinary gathering place for local football fans becomes the setting for an extraordinary story.

What follows is an epic adventure where our main characters have to overcome their worst fears, empowered by their strong beliefs and the magic contained within the new Real Madrid jerseys. They end up at the Santiago Bernabeu, in a different dimension, wearing the “future” jerseys and discovering that – at least in this world – they can pull some pretty crazy football plays. Which turns out to be very helpful, as they face three anti-fair play monsters in a crucial football game, while the whole world – including some Adidas talents – is watching. 

Our three main characters would evolve inside our story with only dialogues and a strong narrative to rely upon, as there was no additional voice over to guide us through the film. Alongside Sarah – our main character on a journey to overcome self doubt, there’s Moussa, the football buff who knows everything about their favourite team and Ruben, the youngest one, eager to get the chance to play and prove his worth. This visual approach also allowed us to introduce and clearly represent real people in the story, like the football players and the brand influencers marking various moments in the film. It also goes to define the entire world we built in the film, from the Parisian suburbs to the magical Santiago Bernabeu Stadium.

The sound effects were also essential in supporting the different moments in the movie – they helped set the mood and enhance the storytelling needs, while also including some of the brand’s musical talents. With no voiceover to guide us, we relied much more on music and sound effects to create the perfect atmosphere and enhance each scene.

By successfully mixing all these elements, from the anime visuals to the epic narrative, from the short film cinematographic approach, to all the real life elements and the talents involved, we managed to create a unique campaign launch for the brand, while also telling a compelling story for the team’s supporters.