CAT

UTAH JAZZ by DEVICE

Client
Utah Jazz
Director
Device
Services
Motion
2D Animation
Mixed Media
Typography
Commercial

Ningú oblida l'experiència de veure un partit de bàsquet de l'NBA en directe.

Quan s'apaguen els llums i dispara el primer canó de confeti, iniciant una estimada cerimònia de teatralitat esportiva senzillament cinematogràfica, el públic queda enganxat a les pantalles gigantines que mostren amb orgull els jugadors imponents que estan a punt de prendre l'arena.

I estàvem senzillament eufòrics per tenir l'oportunitat de donar vida a aquest ritual per als icònics Utah Jazz (sí, el joc de paraules és intencionat), per oferir als seus jugadors les presentacions més espectaculars possibles. És impossible no posar-te a punt de guerra veient aquests vídeos!

Esteu preparats? Us assegurem que nosaltres sí que estàvem preparats per aportar tot el pazazz d'Amigo Total a aquest projecte per als Utah Jazz. Vam crear vuit vídeos de cinc segons, cadascun independent, pensats per funcionar en bucle o de manera consecutiva, amb la visió de fusionar l'estil digital i analògic per reinventar aquest clàssic de l'NBA.

Vam agafar vídeos reals dels jugadors i els vam elevar manipulant els fotogrames amb difuminats, degradats, animacions trencades, renders bons i dolents, i altres tècniques úniques com escanejar imatges, imprimir-les i tornar-les a escanejar, perquè ens hi vam comprometre de veritat. D'aquesta manera, cada vídeo dona una segona vida al material original, desafiant l'enfocament estàndard del motion graphics amb una estètica deconstruïda i agosarada.

Crèdits del projecte
Client
Utah Jazz
Editor
Kevin Robbins
VP Creative
David Young
Creative Director
Chris George
Art Director
Dan McKinney
Produced by
BOL Creative Production House
Executive Producer
Marcello Buselli
Project Manager
Victoria Ventura
Directed by
Device
Director
Pol Solà
Design
Pol Solà, Carlo Candido Todesco, Tommaso Boccheni & Tyler Andrews
2D Animation
Pol Solà & Eduardo Altarriba
3D Animation
Raül Peix

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At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
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- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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