CAT

THE MAGIC OF FRIENDSHIP: KENZO X VERDY by BELIEVE

Client
Kenzo
Director
Verdy
Believe
Services
Social Media Campaign
3D
Characters
Branding

Endinsa't en el món nostàlgic de Kenzo, on l'art, la moda i un toc de màgia 3D es troben. Inspirada en els videojocs dels anys 90, plena d'energia i encant, la campanya presenta tres amics encantadors, dirigida per Believe sota la direcció creativa de BOL.

Coneix els protagonistes: Winky, el tigre valent, Deezy, la flor divina, i Bimpy, l'amic tranquil. Junts emprenen una aventura pròpia d'un videojoc clàssic, encarnant la visió celebrada de Nigo, director creatiu de Kenzo, i l'artista japonès Verdy; un homenatge a la seva potent amistat.

Winky
Deezy
Bimpy

Al cor d'aquest viatge significatiu hi ha una animació enlluernadora que ens porta al seu món fantasiós. Quan cau el primer floc de neu, Winky el tigre rep el senyal: és hora de reunir els seus amics i celebrar! El trio travessa les portes del castell japonès de Nigo i Verdy, volant sobre núvols Boke en forma de flor i corrent per jardins nevats.

L'estil visual de la campanya és un somni retro total, ple de colors vibrants i carregat de l'energia dels jocs que van marcar una generació. Aquesta col·laboració entre Kenzo i Verdy no és només estilosa, sinó profundament sentimental!

I com podria ser un homenatge al passat sense la banda sonora adequada? Per potenciar l'experiència, la banda sonora de la peça principal va ser composta per l'artista japonès Young Coco, un altre amic de Verdy, mentre que la identitat sonora de la campanya va abraçar sons nostàlgics de 16 bits, submergint el públic en un món on la moda es troba amb les influències dels videojocs clàssics.

Crèdits del projecte
Client
Kenzo Paris
Agency
BOL Creative Production House
Directed by
Believe
Produced By
BOL Creative Production House
Creative Director
Guille Comin
Executive Producer
Marcello Buselli
Head Of Production
Victoria Ventura
Producer
Mailén Gayoso
Sound Design (Hero Video)
Young Coco
Sound Design
Smider Agency

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At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency.  At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

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By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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