Sónar Festival | BOL

CAT

ENG

SÓNAR FESTIVAL by DEVICE

Client

2021

Director

Device

Services

Sound Design

Motion

Design

Testimonials

Infographics

Als anys 90, l'artista electrònic i compositor Richard Devine va començar a fer servir aplicacions informàtiques per a la composició musical. Vam tenir la sort de poder traduir la seva obra basada en sintetitzadors analògics en una descripció visual animada.

Tenint en compte que els sons de Devine eren revolucionaris en un moment en què la música electrònica es tornava digital, el nostre repte principal va ser expressar simultàniament tant el seu punt de vista nostàlgic com el seu paper profètic cap a la següent generació de compositors musicals.

"Sempre hi ha nous universos sonors per explorar en aquesta dimensió. Us animo a endinsar-vos-hi." R.D.

om a resum artístic de la Masterclass de Devine al Sonar+D 2019, vam crear aquesta història sintètica en motion graphics. Volíem que il·lustrés l'essència de doble cara de l'obra de Devine, així que vam proposar una comunicació orgànica entre el vell i el nou, tant en el disseny com en l'animació del vídeo. Vam triar una gamma de colors mínima (gris, blau, negre i blanc) amb alguns traços taronges per donar a l'aspecte industrial modern una sensació de calidesa. El punt vintage es transmet mitjançant degradats de color i textures sorolloses, i l'estil d'animació està en constant canvi: des de recrear un ambient de VHS antic amb tècniques de stop motion fins a emprar moviments digitals ràpids i fluids.

Crèdits del projecte

Client

Seat

Commissioned by

Sónar

Production Company

Vampire Films

Executive Producer

Alex Julià

Directed by

Device

Director

Pol Solà

Illustration

Pol Solà

Animation

Erik Righetti & Pol Solà

Music & Sound Design

Raül Peix

Typeface

Favorit from Dinamo

AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency. At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics, Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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DEVICERS AUDIOVISUAL SL also reserves the right to file civil or criminal actions deemed appropriate for the misuse of its website and content thereof, or for the breach of these terms and conditions.The relationship between the user and the service provider shall be regulated by existing Spanish laws and the law courts of SPAIN. In the event of any dispute that may arise both parties shall submit their claims to arbitration panels or to an ordinary court of law, complying with regulations on jurisdiction and competence. The official registered address of DEVICERS AUDIOVISUAL SL is in BARCELONA, Spain.

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