CAT

NIKE SB X VERDY by BELIEVE

Client
Nike
Director
Believe
Services
Social Media Campaign
3D
Mixed Media
Live Action

Tothom està fent l'unboxing de les seves noves VERDY × Nike SB Dunk Low "Visty"... excepte l'Ishod. La seva capsa? Només un missatge: "Just Do It". I és llavors quan les coses es tornen estranyes!

L'esperit d'en Visty pren el control, segrestant les SB Air Max de l'Ishod i donant el tret de sortida a un dia ple de sorpreses. Des de l'skatepark fins a una sessió de fotos —i fins i tot en una escapada ràpida a per un dònut— en Visty apareix per tot arreu. Just quan l'Ishod pensa que el caos ha acabat, nota una cosa estranya a la seva bústia. A mesura que s'acosta... BOOM. És arrossegat a una altra realitat. Alguna cosa de tot això ha estat real?

La campanya de les Nike SB Dunk Low "Visty" és una celebració en majúscules del personatge icònic de l'artista japonès Verdy, combinant-se a la perfecció amb la cultura skate. Aquest últim capítol de la col·laboració Verdy x Nike també marca el nostre primer projecte creatiu amb Believe Studio. Visualment, aquesta campanya és una carta d'amor als vídeos de skate dels 90: penseu en la MTV, els VHS i aquell rotllo cru i sense filtres. Té aquesta energia de "fes-ho tu mateix" (DIY), com si l'Ishod i el seu grup haguessin agafat una càmera de mà per sortir al carrer a capturar cada rialla i cada moment. Amb cameos de llegendes com Paul Rodriguez, Yuto Horigome i Eric Koston, aquest és un moment de la cultura skate que no us voldreu perdre.

Cordeu-vos les sabates i sortiu a rodar. Quan en Visty ronda a prop, res continua sent normal durant gaire temps.

Crèdits del projecte
Client
Nike SB
Artist
Verdy
Animation Direction
Believe TV
Produced by
BOL Creative Production House
Director
Guille Comin
VFX Director
Raül Peix
Executive Producer
Ibran Trassierra
HOP
Victoria Ventura
Production Coordinator
Mailén Gayoso
Animation / VFX / Compositing
Believe TV
Creative Director
Paulo Calle
Director / DP
Tommy Nowels
Producer
Siya Bahal
Starring
Ishod Wair
Featuring
Yuto Horigome, Eric Koston, Robert Lance, Yosef Ratleff, Shane Oneill, Paul Rodríguez, Lee Spielman, Dashwan Jordan, Davonté Jolly, Robert Neal , Anwar Carrots , Stella Blue, Lalo
DP
Max Junk
2nd Unit DP
Sergey Nikitenko
Production Designer
Henri Orion Heideman
VFX Supervisors
Ben Kadie, Mario Stipinovich
1 st AC
Tim Le, Kevin Ulibarri
Gaffer
Zied Jendoubi, Roman Dosumov
Key Grip
William Greenberg
Swing
Samuel Mendoza
Art Assistant
Mason
Photographer
Zamar Velez
Stills Lighting Director
Lance Williams
Editor and Sound Design
Yago Hunt-Laudi
Colorist
Yago Hunt-Laudi
Project Manager
Izzy Alvarado
Production Coordinator
Diego Lopez de Anda
Production Support
Lailah Villarreal
Music
Ryan Demma
Sound Supervisor
Stu Chacon

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