Gamestop | BOL

RISE OF THE PLAYERS by ALL IN PIXEL

Client

Rise Of The Players

Director

All in Pixel

Services

Short Film

Pixel Art

2D Animation

GameStop is a well-known video game retailer whose stocks were on the rocks due to wealthy hedge funds investors who bought and sold their stock short for quick-time profits on the stock market.

Then a brilliant plan was formed on a subforum of reddit.com by amateur investors: They would pool their money together, hold on to GameStop stock, and driving up the stock price (creating what is known as a “short squeeze”). We teamed up with BOL director All in Pixel to create a series of pixel animations for the documentary Gamestop: Rise Of The Players which tells the story in full.

The 16-bit-inspired animations are spread throughout the film to add a new dimension to the documentary, bridging the gaps between interviews and archival clips. The pixel illustrations were created to depict real-life key players involved in the market phenomenon and actual places where the events occurred. We wanted to make sure that the visual style fit well within the documentary’s framework, while also catching the viewer’s eye and keeping them focused on narrative. We accomplished this by creating fluid animations with colour schemes that mirrored the tone and pace of each scene.

If you’re interested in seeing the documentary in full find it now via most streaming services.

PROJECT CREDITS

Produced by

BOL Creative Production House

Executive Producer

Marcello Buselli

Producer

Ariadna Pons

Directed by

All In Pixel

Art Direction

Raül Peix

Animation

Luke Etcheverry, Laro Saiz, Toni Sala

Character Illustrations

Toni Sala

Background Illustrations

Waneella

Compositing

Raül Peix

AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency. At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics, Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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