Gamestop | BOL

CAT

ENG

RISE OF THE PLAYERS by ALL IN PIXEL

Client

Rise Of The Players

Director

All in Pixel

Services

Short Film

Pixel Art

2D Animation

GameStop és un conegut minorista de videojocs les accions del qual estaven en hores baixes a causa dels rics inversors de fons de cobertura que compraven i venien les seves accions en curt per obtenir beneficis ràpids a la borsa.

Llavors, en un subfòrum de reddit.com, uns inversors aficionats van ordir un pla brillant: juntarien els seus diners, conservarien les accions de GameStop i farien pujar el preu de l'acció (creant el que es coneix com un "short squeeze" o estrangulament de posicions curtes). Ens vam associar amb el director de BOL All in Pixel per crear una sèrie d'animacions de píxels per al documental "Gamestop: Rise Of The Players", que explica la història sencera.

Les animacions inspirades en els 16 bits s'estenen per tota la pel·lícula per afegir una nova dimensió al documental, salvant les distàncies entre entrevistes i clips d'arxiu. Les il·lustracions de píxels es van crear per representar els actors clau reals implicats en el fenomen del mercat i els llocs reals on van tenir lloc els fets. Volíem assegurar-nos que l'estil visual encaixés bé dins del marc del documental, alhora que cridava l'atenció de l'espectador i el mantenia centrat en la narrativa. Ho vam aconseguir creant animacions fluides amb esquemes de color que reflectien el to i el ritme de cada escena.

Si esteu interessats a veure el documental sencer, ja el podeu trobar en la majoria de plataformes de streaming.

Crèdits del projecte

Produced by

BOL Creative Production House

Executive Producer

Marcello Buselli

Producer

Ariadna Pons

Directed by

All In Pixel

Art Direction

Raül Peix

Animation

Luke Etcheverry, Laro Saiz, Toni Sala

Character Illustrations

Toni Sala

Background Illustrations

Waneella

Compositing

Raül Peix

AI

BOL’s Approach to AI

At BOL, artistry and craftsmanship are at the heart of everything we create. We’re a human-led production house, guided by curiosity, care, and the belief that storytelling can expand consciousness and shape culture for the better.

AI is part of today’s creative landscape — but for us, it’s always a tool in service of human creativity, never a replacement for it. We use it thoughtfully, only when it makes sense, and always with transparency. At BOL, we see AI not as a trend, but as a transformative instrument. One that, when used responsibly, can extend the reach of human imagination. We integrate AI only where it enhances our creative process, respects human authorship, and amplifies the emotional impact of every story we tell.

We believe technology should respond to real human needs, not create them artificially. That’s why we pause to ask: What is the problem for which this technology is the solution? If the answer isn’t clear, we don’t use it. For us, critical reflection comes before execution.

Here’s what that means for our clients:

- Human first: All creative direction and final decisions rest with our directors, artists, and producers.
- Transparency: If we use AI at any stage, you’ll know about it.
- Consent: We won’t include AI-generated elements in final work without your approval.
- Ethics, Safety & Compliance: We never use AI trained on unlicensed data or in ways that put copyright or originality at risk.
- Accountability: We take full responsibility for the compliance, quality, and ownership of your final deliverables.

By setting these boundaries, we give our partners peace of mind. Working with BOL means your story is told with integrity, originality, and care — blending the possibilities of technology with the irreplaceable artistry of people.

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